Meet the team

Sleepstation, created by Born Digital Health, is a market leading, NHS-endorsed, sleep improvement programme. Sleepstation helps people overcome sleep problems like insomnia without the need for sleeping pills. The programme is delivered entirely online.

Born Digital Health is helping shape the future of digital health. We believe that no-one should suffer from treatable conditions such as insomnia, and that digital health is one of the best ways to provide fast, effective, reliable and accessible care.

Designing for better lives

We take a person centred approach. Our services are designed to give people control over their care, supporting them to develop the knowledge, skills and confidence they need to more effectively manage their own health.

When we first developed Sleepstation, we wanted to discover if we could create an online version of the treatment patients received for insomnia at leading sleep clinics (CBTi). We hoped that our online version would have similar success rates but with the many added benefits of online access - no waiting lists, no need to take time off work to attend a clinic, no travel costs etc. We partnered with leading UK sleep doctors to develop a digital solution (Sleepstation) and we were amazed by the results.

We did not anticipate that Sleepstation would be significantly more effective than face-to-face treatment with CBTi. After many years delivering this digital sleep service, both privately and within the NHS in England, we now understand more fully the clear benefits of delivering health services in this way. We work closely with commissioners and providers across health services and global corporations to deliver affordable, effective digital health services that really change lives. Sleepstation is one of our most successful digital health services.

Avatar for Mary,  64  from St Albans

Mary, 64 from St Albans

Insomnia for over three years

Your support has been invaluable, and has been key to keeping me on track and getting through quite a tough transition. Your quick responses to the difficult days have been really encouraging and I wouldn’t change anything about the programme. It’s such a relief to have someone to guide and encourage me in taking control of my sleep problems.

  • Founders

    • Avatar for Alison Gardiner

      Alison Gardiner

      Founder & CEO

      Alison has a background in Behavioural Psychology and a special interest in the development of persuasive technologies. She has advised government and corporate clients across the world on the design, development and roll-out of technologies designed to bring about positive changes for the individual. At BDH, her team develop market leading digital therapeutics. Alison has trained under leading sleep experts and co-designed the Sleepstation programme.

    • Avatar for Dr Anderson

      Dr Anderson


      Dr Anderson is one of the UK’s foremost sleep specialists. She helped develop the Sleepstation programme and delivers the therapy videos within the programme. She runs the Regional Neurology Sleep Service at Newcastle Hospitals, one of the largest centres of its kind in the country. She has a clinical and research interest in all sleep disorders.

    • Avatar for Dr Goldsmith

      Dr Goldsmith


      Dr Goldsmith is a Consultant Neurologist trained in Cambridge, Oxford, London and Newcastle working within the NHS in England. Dr Goldsmith has an interest in life sciences and has published widely, currently in excess of 40 peer reviewed publications.

  • Governance

    • Avatar for Dr Stanley

      Dr Stanley

      Director of Sleep Science

      Neil is an independent sleep expert, involved in sleep research for more than 38 years. He started his career at the Neurosciences Division of the R.A.F. and later became Director of Sleep Research at the University of Surrey. He has published 38 peer-review papers. He joined Sleepstation in 2019, advising our team and lecturing on various aspects of sleep to healthcare professionals, companies and members of the public.

    • Avatar for Matt Wade

      Matt Wade

      Technical Director

      Matt is a web systems developer who has gained significant experience in delivery and scaling of technical solutions for both classic and scale-up businesses. Matt has a keen business and strategic ability while maintaining a current knowledge of development technologies, promoting a unique perspective in improving the technical offering for our team.

    • Avatar for Neil Gardiner

      Neil Gardiner

      Commercial Director

      Neil leads our team in exploring and developing our strategic partnerships, both in the UK and internationally. Neil has spent most of his career in the technology sector, working closely with both private and public sector organisations. In this role, Neil brings experience in delivering simple solutions to complex problems, with a strong focus on providing mutual and tangible benefits to all parties.

    • Avatar for Professor James

      Professor James


      Oliver has worked in and around the NHS for over 40 years. He was a Consultant Physician, Professor of Medicine and Pro Vice-Chancellor of the Newcastle University Medical School. He has also been Senior Vice President of the Royal College of Physicians, and a member of the North East Strategic Health Authority, Medical Director at the AHSN North East & North Cumbria and has been Chair of the HEE Local Education and Training Board.

    • Avatar for Professor McDonald

      Professor McDonald

      Medical Director

      Having spent more than 35 years working as an NHS Doctor, and 28 years as a Consultant Psychiatrist, Joe is well placed to advise our team on medicine and mental health. He also has a special interest in Digital Health. Prior to his appointment at Sleepstation, he founded the Great North Care Record and worked as the National Clinical Lead for IT for the NHS. He is a Professor of Health Informatics Practice.

  • Client services

    • Avatar for Bex


      NHS Services Lead

      Bex manages our NHS services. Her team provide support and guidance for NHS patients and healthcare professionals from the first point of contact through to outcome reporting. Healthcare professionals looking to discuss the referral process can contact Bex directly.

    • Avatar for Cassie


      Executive Assistant

      Cassie develops and manages processes and reporting procedures for both NHS and private services. She works closely with our CEO, providing assistance across departments. Together with the customer support and administrative teams, she ensures the smooth running of our digital health services.

    • Avatar for Chris


      Director of Pharmacy Services

      Chris has worked in pharmacy for more than 30 years, with experience across the operational side of the industry. Chris has direct oversight of our relationships and engagement with pharmacy partners and, with his team, supports those partners in delivering first class care and advice to their patients.

    • Avatar for Collette


      Client Services Lead

      Collette leads our client services team. Her team can help with general questions about our products and services. Those looking for more information on the Sleepstation service can contact Collette’s team by telephone or email.

    • Avatar for Karen


      Sleep Coach

      Karen manages our proactive patient support service for the Sleepstation programme. Her team monitor progress, respond to questions and provide encouragement and guidance to help patients regain confidence in their ability to sleep soundly night after night. Karen’s team carry out regular checks to spot potential problems early to ensure the best outcomes.

  • Relationship management

    • Avatar for Michael


      Relationship manager

      Before joining the Sleepstation team, Michael spent 14 years working in the Horticultural Industry, building relationships with corporate clients to develop gardens at The RHS Chelsea Flower Show, private estates in Europe and at Gardens by the Bay in Singapore. Michael and his team are responsible for developing and maintaining wellbeing partnerships with our corporate clients.

      New and prospective clients can contact Michael directly using the contact details below.

    • Avatar for Paul


      Relationship manager

      Before joining Sleepstation, Paul spent 16 years working in the financial services industry within major banks and building societies. Paul provides support and guidance for our growing base of strategic partners and corporate clients. Together with his team, Paul can provide advice and education to our corporate partners on the benefits of sleep, and its impact on employee productivity and overall wellbeing.

      New and prospective clients can contact Paul directly using the contact details below.

    • Avatar for Simon


      Press Relations

      As a senior reporter Simon has covered news, sport and entertainment at a local, regional and national level for 25 years. For more than a decade he has lectured in journalism and media management at Northumbria University and the Press Association. Simon supports our research team to develop user friendly content and is the first point of contact for press looking to us for evidence based information about sleep.

      Press can contact Simon directly using the contact details below.

  • Product development

    • Avatar for Aaron


      Security Analyst

      Aaron has been an integral part of the Sleepstation team since its inception and was responsible for architecting the first version of Sleepstation. His team work to requirements from both NHS and corporate partners to ensure that our systems are secure and that patient data stays safe.

    • Avatar for Dr Mulla

      Dr Mulla


      Raminder earned his PhD in the field of Chemistry, and joined our team in Spring 2019. His skills include writing, searching, reviewing and abstracting scientific literature, which he applies to his role as lead content writer for Sleepstation. His team follow the principles of The Information Standard when creating content.

    • Avatar for Gemma


      Social media strategist

      Gemma has a wealth of experience in driving engagement through social channels. She directs content strategy for our social channels. She works closely with researchers, designers and copywriters to ensure that Sleepstation remains a credible source of sleep information.

    • Avatar for Mike



      Mike joined the Sleepstation project in 2013, having already worked for Born Digital since 2010. He is our longest serving member of staff and he continues to play a key role in product development. He is the lead for Back-end Development across all of our digital health products, taking a behaviour driven approach to software development.

    • Avatar for Paul



      Paul is a multi-award winning designer who specialises in user-experience and interface design. His team ensure that our products are designed and developed in an informed and efficient manner, with real user’s experience and intentions at the heart of the solution.

    • Avatar for Pedr



      For over ten years Pedr had worked as a freelance Front-end Designer and Developer before joining our team in 2018. He now leads front-end development for Sleepstation and is responsible for architecting and developing well designed, accessible solutions.

    • Avatar for Seb


      Digital Strategist

      Seb is a digital marketer with expertise in film and digital content production and a background in Psychology. He works closely with the product team to develop content that is informative, accessible and relevant. He also helps create strategies to raise awareness for our products and services in the UK and abroad.

    • Avatar for Silvia


      UX Designer

      Silvia works across two products within BDH. She leads UX Design for Beyond (our second product to market) and plays a key role on the UX/UI team for Sleepstation. She works closely with developers and other designers to ensure UX strategy is communicated effectively.

    • Avatar for Sophie


      Product Manager

      Sophie is a UX Designer and User Researcher. She is actively involved in the UX strategy for Sleepstation and ensures that product development for Sleepstation remains on track and is in line with user needs and wishes as well as industry standards.

    • Avatar for Steve


      Product Lead

      With experience both as a Business Analyst and Web Developer, Steve is able to design and implement quality management procedures to meet business requirements and technical standards. His team devise test strategies and manage the process through to UAT.

    • Avatar for Suzie



      Suzie is a multi-channel designer, art director and illustrator. She has more than 10 years experience in digital and print design. The team illustrations on this page were drawn by Suzie and she is responsible for the illustrative work on our website, app and marketing materials.

Our offices

  • Customer services

    Lennox House
    Lennox Road
    G67 1LL

  • Patient services

    73 Howard Street
    North Shields
    Tyne and Wear
    NE30 1AF

  • Product Development

    The Schoolhouse
    12 Trinity Chare
    Newcastle upon Tyne
    NE1 3DF

Our partners

Sleepstation’s NHS services are delivered in partnership with Newcastle upon Tyne Hospitals NHS Foundation Trust. The Trust is in the top 10% of best performing Trusts in the UK and is rated as Outstanding by the Care Quality Commission (CQC).

Sleepstation is part of the Health Innovation Network from the Academic Health Science Network and is supported by the Nominet Trust.

Our charities

Sleepstation is proud to support the homeless charity Crisis. We believe everyone deserves a good night’s sleep. For every course purchased privately, we give £10 to Crisis.

Citylife Line was launched in Newcastle to help the most vulnerable during the COVID-19 outbreak. This hometown initiative is close to our hearts. Connected Voice, the charity overseeing donations to the initiative, would welcome support from anyone willing to donate to Citylife Line or volunteer their services.

GiveToLocal’s purpose is to bring communities together through sport. In these most challenging of times they are working harder than ever to ensure that sports clubs and local businesses can plan for a better future. #InspiredToGive