Sleepstation, created by Born Digital Health, is a market leading sleep improvement programme. Sleepstation’s drug-free solution is the only fully supported online sleep service available on the NHS. The personalised support makes Sleepstation incredibly effective.

Born Digital Health is helping shape the future of digital health. We believe that no-one should suffer from treatable conditions such as insomnia, and that digital health is one of the best ways to provide fast, effective, reliable and accessible care.

Designing for better lives

We take a person centred approach. Our services are designed to give people control over their care, supporting them to develop the knowledge, skills and confidence they need to more effectively manage their own health.

When we first developed Sleepstation, we wanted to discover if we could create an online version of the treatment patients received for insomnia at leading sleep clinics (CBTi). We hoped that our online version would have similar success rates but with the many added benefits of online access - no waiting lists, no need to take time off work to attend a clinic, no travel costs etc. We partnered with leading UK sleep doctors to develop a digital solution (Sleepstation) and we were blown away by the results.

We never expected that Sleepstation would be significantly more effective than face-to-face treatment. After many years delivering this sleep service, both privately and within the NHS in England, we now understand more fully the clear benefits of delivering health services in this way. We work closely with commissioners and providers across health services and global corporations to deliver affordable, effective health services that really change lives.

Your support has been invaluable, and has been key to keeping on track and getting through quite a tough transition. Your quick responses to the difficult days have been really encouraging and I wouldn’t change anything about the programme. It’s such a relief to have someone to guide and encourage me in taking control of my sleep problems. Mary, St Albans


  • Founders

    • Alison Gardiner

      Founder & CEO of Born Digital Health

      Alison has a background in Behavioural Psychology and a special interest in the development of persuasive technologies. She has advised government and corporate clients across the world on the design, development and roll-out of technologies designed to bring about positive changes for the individual. At BDH, her team develop market leading digital therapeutics. Alison co-designed the Sleepstation programme.

    • Dr Anderson

      Co-founder of Sleepstation

      Dr Anderson is one of the UK’s foremost sleep specialists. She helped develop the Sleepstation programme and is the face of the therapy videos within the programme. She runs the Regional Neurology Sleep Service at Newcastle Hospitals, one of the largest centres of its kind in the country. She has a clinical and research interest in all sleep disorders.

    • Dr Goldsmith

      Co-founder of Sleepstation

      Dr Goldsmith is a Consultant Neurologist trained in Cambridge, Oxford, London and Newcastle working within the NHS in England. Dr Goldsmith has an interest in life sciences and has published widely, currently in excess of 40 peer reviewed publications.

  • Governance

    • Matt Wade

      Technical Director

      Matt is a web systems developer who has gained significant experience in delivery and scaling of technical solutions for both classic and scale-up businesses. Matt has a keen business and strategic ability while maintaining a current knowledge of development technologies, promoting a unique perspective on improving the technical offering for the Sleepstation team.

    • Neil Gardiner

      Commercial Director

      Neil leads our team in exploring and developing our strategic partnerships, both in the UK and Internationally. Neil has spent most of his career in the technology sector, working closely with both private and public sector organisations. In this role Neil brings experience in delivering simple solutions to complex problems, with a strong focus on providing mutual and tangible benefits to all parties involved.

    • Professor James

      Medical Director

      Professor Oliver James is the Clinical Lead for Sleepstation. He has worked in and around the NHS for over 40 years. He was a consultant Physician, Professor of Medicine and Pro Vice-Chancellor of the Newcastle University Medical School. He has also been Senior Vice President of the Royal College of Physicians, and a member of the North East Strategic Health Authority, Medical Director at the AHSN North East & North Cumbria and has been Chair of the HEE Local Education and Training Board.

  • Customer support

    • Bex

      NHS Services Lead

      Bex manages our NHS services. Her team provide support and guidance for NHS patients and healthcare professionals from the first point of contact through to outcome reporting. Healthcare professionals looking to discuss the referral process can contact Bex by email at tnu-tr.sleepstation@nhs.net or by telephone on 0333 800 9404.

    • Cassie

      Office Manager

      Cassie develops and manages processes and reporting procedures for both NHS and private services. She works closely with customer support and administrative teams to ensure the smooth running of our Newcastle office.

    • Chris

      Director of Pharmacy Services

      Chris has worked in pharmacy for more than 30 years, he has valuable experience across the operational side of the industry, most recently as a Founder and Director of a well-respected pharmacy chain prior to joining us at Sleepstation. Chris has direct oversight of our relationships and engagement with pharmacy partners and, with his team, supports those partners in delivering first class care and advice to their patients.

    • Collette

      Client Services Lead

      Collette leads our client service team. Her team can help with general questions about our products and services. Telephone 0333 800 9404 or email support@sleepstation.org.uk

    • Karen

      Sleep Coach

      Karen manages patient support for the Sleepstation programme. Her team monitor progress and provide encouragement and guidance via our secure messaging service. Together with her team, she helps patients regain confidence in their ability to sleep soundly night after night.

  • Product development

    • Aaron

      Security Analyst

      Aaron has been an integral part of the Sleepstation team since it’s inception and was responsible for architecting the first version of Sleepstation. His team work to requirements from both NHS and corporate partners to ensure that our systems are secure and that patient data stays safe.

    • Gemma

      Marketing Co-ordinator

      Gemma runs the communications team for Sleepstation. Working closely with researchers, designers and copywriters, Gemma ensures that Sleepstation remains a credible source of sleep information. Journalists or media can contact Gemma at gemma@sleepstation.org.uk.

    • Mike


      Mike joined the Sleepstation project in 2013, having already worked for Born Digital since 2010. Mike is our longest serving member of staff and he continues to play a key role in product development. He is the lead for back-end development across all of our products, taking a behaviour driven approach to software development.

    • Paul


      Paul is a multi-award winning designer who specialises in user-experience and interface design. His team ensure that our products are designed and developed in an informed and efficient manner, with real user’s experience and intentions at the heart of the solution.

    • Pedr


      For over ten years Pedr had worked as a freelance Front-end Designer and Developer before joining our team in 2018. He now leads front-end development for Sleepstation and is responsible for architecting and developing well designed, accessible solutions.

    • Seb

      Digital Content Designer

      Seb is a digital marketer with expertise in film and digital content production and a background in Psychology. He works closely with the product team to develop content that is informative, accessible and relevant. He also helps create strategies to raise awareness for our products and services in the UK and abroad.

    • Silvia

      UX Designer

      Silvia works across two products within BDH. She leads UX Design for Beyond (our second product to market) and plays a key role on the UX/UI team for Sleepstation. She works closely with developers and other designers to ensure UX strategy is communicated effectively.

    • Sophie

      Product Manager

      Sophie is a UX Designer and User Researcher. She monitors patient feedback and conducts user research to inform UX strategy. She communicates with all teams to ensure that product development plans are in line with user needs and wishes as well as industry standards.

    • Steve

      QA Analyst

      With experience both as a Business Analyst and Web Developer, Steve is able to design and implement quality management procedures to meet business requirements and technical standards. His team devise test strategies and manage the process through to UAT.

    • Suzie


      Suzie is a multi-channel designer, art director and illustrator. She has more than 10 years experience in digital and print design. The team illustrations on this page were drawn by Suzie and she is responsible for the illustrative work on our website, app and marketing materials.

Our partners

Sleepstation’s NHS services are delivered in partnership with Newcastle upon Tyne Hospitals NHS Foundation Trust. The Trust is in the top 10% of best performing Trusts in the UK and is rated as Outstanding by the Care Quality Commission (CQC). Sleepstation is part of the Health Innovation Network from the Academic Health Science Network. Sleepstation is supported by the Nominet Trust.

Our charities

Sleepstation is proud to support the homeless charity Crisis. We believe everyone deserves a good night’s sleep. For every course purchased privately, we give £10 to Crisis.