Meet the team

Sleepstation, created by Born Digital Health, is a market leading, NHS-endorsed, sleep improvement programme. Sleepstation helps people sleep well by combining proven psychological methods with personalised support and guidance. Sleepstation can resolve sleep problems like insomnia without medication.

Born Digital Health is helping shape the future of digital health. We believe that everyone deserves a good night's sleep and that no-one should suffer from treatable conditions such as insomnia. Our digital health service can provide fast, effective, reliable and accessible care.

Designing for better lives

Sleepstation delivers remote care with a personal touch. Our services are designed to give people control over their care, supporting them to develop the knowledge, skills and confidence they need to more effectively manage their own health.

When we first developed Sleepstation, we wanted to discover if we could create an online version of the treatment patients received for insomnia at leading sleep clinics (CBTi). We hoped that our online version would have similar success rates but with the many added benefits of online access like no waiting lists, no need to take time off work to attend a clinic, no travel costs etc. We partnered with leading UK sleep doctors to develop a digital solution (Sleepstation) and we were amazed by the results.

We did not anticipate that Sleepstation would be significantly more effective than face-to-face treatment with CBTi and these findings led to wide-scale adoption of the Sleepstation service by NHS commissioners. After delivering this digital sleep service both privately and for the NHS across England for over 10 years, we now understand more fully the clear benefits of delivering health services in this way. We work closely with commissioners and providers across health services and global corporations to deliver affordable, effective digital health services that really change lives.

A recent study has shown Sleepstation to be three times more engaging than other online sleep programmes. The personalised support is what sets Sleepstation apart.

Avatar for Mary, 64 from St Albans

Mary, 64 from St Albans

Insomnia for over three years

Your support has been invaluable, and has been key to keeping me on track and getting through quite a tough transition. Your quick responses to the difficult days have been really encouraging and I wouldn’t change anything about the programme. It’s such a relief to have someone to guide and encourage me in taking control of my sleep problems.

  • Founders

    • Avatar for Alison Gardiner

      Alison Gardiner

      Founder & CEO

      Alison has a background in Behavioural Psychology and a special interest in the development of persuasive technologies. She has advised government and corporate clients across the world on the design, development and roll-out of technologies designed to bring about positive behavioural changes for the individual. At BDH, her team develop market leading digital therapeutics. Alison has trained under leading sleep experts and co-designed the Sleepstation programme.

    • Avatar for Dr Anderson

      Dr Anderson


      Dr Anderson is one of the UK’s foremost sleep specialists. She helped develop the Sleepstation programme delivers the therapy videos within the programme. She runs the Regional Neurology Sleep Service at Newcastle Hospitals, one of the largest centres of its kind in the UK. Her work has been widely published and she has a clinical and research interest in all sleep disorders.

    • Avatar for Dr Goldsmith

      Dr Goldsmith


      Dr Goldsmith is a Consultant Neurologist who trained in Cambridge, Oxford, London and Newcastle. Paul has a wide breadth of clinical, drug development, digital health and governance experience as well as extensive experience in frontline clinical medicine. Paul has held NHS Clinical Networks, Vanguard and Senate roles and has published in excess of 40 peer reviewed publications.

  • Governance

    • Avatar for Dr Stanley

      Dr Stanley

      Director of Sleep Science

      Neil is an independent sleep expert, involved in sleep research for more than 39 years. He started his career at the Neurosciences Division of the RAF and subsequently became Director of Sleep Research at the University of Surrey. Neil has published 38 peer-review papers and heads up the research team here at Sleepstation. In addition to his research work, he also delivers lectures and webinars on various aspects of sleep for our NHS and industry partners and members of the public.

    • Avatar for Matt Wade

      Matt Wade

      Technical Director

      Matt is a web systems developer who has gained significant experience in delivery and scaling of technical solutions for both classic and scale-up businesses. Matt has a keen business and strategic ability while maintaining a current knowledge of development technologies, promoting a unique perspective in improving the technical offering for the our team.

    • Avatar for Neil Gardiner

      Neil Gardiner

      Commercial Director

      Neil leads our team in exploring and developing our strategic partnerships, both in the UK and internationally. Neil has spent most of his career in the technology sector, working closely with both private and public sector organisations. In this role, Neil brings experience in delivering simple solutions to complex problems, with a strong focus on providing mutual and tangible benefits to all parties.

    • Avatar for Professor James

      Professor James


      Oliver has worked in and around the NHS for over 40 years. He was a Consultant Physician, Professor of Medicine and Pro Vice-Chancellor of the Newcastle University Medical School. He has also been Senior Vice President of the Royal College of Physicians, and a member of the North East Strategic Health Authority, Medical Director at the AHSN North East & North Cumbria and has been Chair of the HEE Local Education and Training Board.

    • Avatar for Professor McDonald

      Professor McDonald

      Medical Director

      Having spent more than 35 years working as an NHS Doctor, and 28 years as a Consultant Psychiatrist, Joe is well placed to advise our team on medicine and mental health. He also has a special interest in Digital Health. Prior to his appointment at Sleepstation, he founded the Great North Care Record and worked as the National Clinical Lead for IT for the NHS. He is a Professor of Health Informatics Practice.

    • Avatar for Steve Jones

      Steve Jones

      Operations Director

      With experience both as a Business Analyst and Web Developer, Steve oversees all operational aspects of company strategy and helps set strategic goals with a focus on quality management procedures. His team scope and specify future developments, devise test strategies and manage the design to development process through to user acceptance testing.

  • Key support

    • Avatar for Cassie Robinson

      Cassie Robinson

      Head of HR

      Cassie develops and implements HR initiatives in line with our cultural and ethical values. She works closely with our board (as Executive Assistant to the CEO), providing assistance across departments. Together with the customer support and administrative teams, she ensures the smooth running of our digital health services.

    • Avatar for Collette McKenna

      Collette McKenna

      Head of Client Services

      Collette leads our client services department. Her team provide administrative support and customer service for our NHS, private and corporate services. They work to ensure that our service is as accessible as possible and can provide one-to-one onboarding support to assist individuals who may not be familiar with digital services. They also manage all general enquiries.

    • Avatar for Jill White

      Jill White

      Head of Service Insights

      Jill had spent most of her career in the third sector, working within the wellbeing arena, before joining Sleepstation in February 2021. The focus of her work has been around research, development, implementation and evaluation of new services relating to mental health and wellbeing. Jill designs, develops and manages our corporate wellbeing services, working with our data analysts and researchers to provide valuable insights on the impact of these services for our corporate partners.

    • Avatar for Megan Watson

      Megan Watson

      Head of Patient Support

      Megan manages our support service. Her team monitor progress, respond to questions and provide encouragement, information, education and guidance to those who come to us for help with their sleep. They help people regain confidence in their ability to sleep soundly night after night. In addition to reactive support, Megan’s team also carry out regular checks to spot potential problems early to ensure the best outcomes.

    • Avatar for Nicola Shaw

      Nicola Shaw

      NHS Services Lead

      Nicola is a Registered Psychotherapist, Prescribing Pharmacist and Integrative Mind:Body Coach specialising in functional disorders and medically unexplained symptoms. Nicola joined Sleepstation in 2021 and works closely with our NHS partners to expand and optimise our NHS services. Nicola also works closely with Megan, developing and implementing internal training programmes to provide support and opportunities for continual development to our team of sleep coaches.

    • Avatar for Simon Rushworth

      Simon Rushworth

      Press Relations

      As a senior reporter Simon has covered news, sport and entertainment at a local, regional and national level for 26 years. For more than a decade he has lectured in journalism and media management at Northumbria University and the Press Association. Simon supports our research team to develop user friendly content and is the first point of contact for press looking to us for evidence based information about sleep. Press can contact Simon directly using the contact details below.

  • Key contacts

    • Avatar for Akvile Jadzgeviciute

      Akvile Jadzgeviciute

      NHS Services

      Those looking to find our more about our NHS services or to discuss our NHS referral process and contact Akvile’s team by telephone or email.

    • Avatar for Collette McKenna

      Collette McKenna

      General Enquiries

      Those looking for more information on the Sleepstation service can contact Collette’s team by telephone or email or use the online chat service at the bottom of this page.

    • Avatar for Jill White

      Jill White

      Wellbeing Services

      Those looking for more information on our corporate wellbeing services can contact Jill directly by using the contact information provided below.

Our offices

  • Customer services

    Lennox House
    Lennox Road
    G67 1LL

  • Patient services

    73 Howard Street
    North Shields
    Tyne and Wear
    NE30 1AF

  • Product Development

    The Schoolhouse
    12 Trinity Chare
    Newcastle upon Tyne
    NE1 3DF

Our partners

Sleepstation’s NHS services are delivered in partnership with Newcastle upon Tyne Hospitals NHS Foundation Trust. The Trust is in the top 10% of best performing Trusts in the UK and is rated as Outstanding by the Care Quality Commission (CQC). Sleepstation is part of the Health Innovation Network from the Academic Health Science Network and has been supported by the Social Tech Trust (previously the Nominet Trust) and Innovate UK.

Our charities

  • Sleepstation is proud to support the homeless charity Crisis. We believe everyone deserves a good night’s sleep. For every course purchased privately, we give £10 to Crisis.

  • Citylife Line was launched in Newcastle to help the most vulnerable during the COVID-19 outbreak. This hometown initiative is close to our hearts. Connected Voice, the charity overseeing donations to the initiative, would welcome support from anyone willing to donate to Citylife Line or volunteer their services.

  • GiveToLocal’s purpose is to bring communities together through sport. In these most challenging of times they are working harder than ever to ensure that sports clubs and local businesses can plan for a better future. #InspiredToGive