Start sleeping better

Who we are & how we help

The Sleepstation platform, created by Born Digital Health, delivers a range of digital sleep support programmes – including Sleepstation CBTi which is used widely across NHS-commissioned services in the UK. Each programme combines proven methods with personalised guidance from trained coaches, providing a structured, drug-free way to improve sleep and address persistent sleep difficulties, including insomnia.

Born Digital Health is helping shape the future of digital health. We believe everyone deserves to sleep well and that effective support should be accessible to all. Our digital programmes provide rapid access to evidence-based support.

Photographs of team members

Designing for better lives

Sleepstation delivers digital sleep support with a personal touch. Our programmes are designed to help people understand their sleep, build new skills and develop the confidence to make lasting changes.

When we began developing Sleepstation in 2011, our goal was to see whether the cognitive and behavioural methods used in leading sleep clinics could be delivered effectively online. Working alongside UK sleep specialists, we created a digital approach that draws on the principles of CBTi and makes them accessible at scale, without waiting lists or travel.

Sleepstation programmes support thousands of people every month through NHS-commissioned and private services in the UK, as well as through options offered in other countries. Real-world evidence shows that more than 80% of people who follow our programmes report meaningful improvements in their sleep.

We collaborate with commissioners, providers and organisations to deliver accessible, evidence-based digital support that fits into people’s daily lives. Research also shows that users engage strongly with our programmes, and many tell us that the personalised guidance from our sleep coaches is what sets Sleepstation apart.

Mary from St Albans

Mary, 64 from St Albans

Insomnia for over three years

Your support has been invaluable, and has been key to keeping me on track and getting through quite a tough transition. Your quick responses to the difficult days have been really encouraging and I wouldn’t change anything about the programme. It’s such a relief to have someone to guide and encourage me in taking control of my sleep problems.

Laptop and coffee

Founders

Avatar for Alison Gardiner

Alison Gardiner

Founder & CEO

Alison has a background in Behavioural Psychology and a special interest in the development of persuasive technologies. She has advised government and corporate clients across the world on the design, development and roll-out of technologies designed to bring about positive behavioural changes for the individual. At BDH, her team develop market leading digital therapeutics. Alison has trained under leading sleep experts and co-designed the Sleepstation programme.

Dr Kirstie Anderson

Dr Anderson

Co-founder

Dr Anderson is one of the UK’s foremost sleep specialists. She helped develop the Sleepstation programme and delivers the therapy videos within the programme. She runs the Regional Neurology Sleep Service at Newcastle Hospitals, one of the largest centres of its kind in the UK. Her work has been widely published and she has a clinical and research interest in all sleep disorders.

Dr Paul Goldsmith

Dr Goldsmith

Co-founder

Dr Goldsmith is a Consultant Neurologist who trained in Cambridge, Oxford, London and Newcastle. Paul has a wide breadth of clinical, drug development, digital health and governance experience as well as extensive experience in frontline clinical medicine. Paul has held NHS Clinical Networks, Vanguard and Senate roles and has published in excess of 40 peer reviewed publications.

Leadership team

Steve Jones

Steve Jones

Chief Operating Officer

Steve oversees operational strategy and leads the delivery of Sleepstation’s programmes. With a background in business analysis and web development, he’s responsible driving continuous improvement and ensuring that every aspect of the platform meets rigorous standards for quality and performance.

Neil Gardiner

Neil Gardiner

Chief Commercial Officer

Neil leads our strategic partnerships in the UK and internationally. With extensive experience in the technology sector and public–private collaboration, he focuses on creating simple, effective solutions to complex challenges, delivering clear value for organisations and the people they support.

Matt Wade

Matt Wade

Chief Technology Officer

Matt brings significant experience in building and scaling digital platforms. As a systems developer with a strong strategic perspective, he leads the technical direction of the Sleepstation, platform, ensuring it remains secure, reliable and robust as we continue to grow.

Key advisors

John Noble CBE

John Noble CBE

Non-Executive Director

Alongside other non-exec and advisory roles, John provided cyber security assurance for the NHS England board, having led on information and cyber security at NHS Digital before the two merged. John helped establish the UK National Cyber Security Centre and, as its Director of Incident Management, led on nearly 800 major cyber security incidents. John specialised in operational delivery and strategic business change during his 40 years of government service and was awarded a CBE for his work in creating security partnerships for the 2012 London Olympics.

Professor Joe McDonald

Professor McDonald

Advisor

Joe has more than 35 years’ experience as an NHS doctor and 28 years as a Consultant Psychiatrist. He brings extensive expertise in mental health and digital health to the team. Joe has held senior clinical informatics roles, including work as a Chief Clinical Information Officer (CCIO), founding the Great North Care Record and serving as the National Clinical Lead for IT for the NHS. He is also a Professor of Health Informatics Practice.

Dr Karen Marshall

Dr Karen Marshall

Advisor

Karen is a Nurse Consultant with more than 40 years’ experience in the NHS. She has specialist expertise in cognitive and behavioural approaches, particularly within respiratory care, and has completed both a postgraduate diploma and a PhD in this field. Karen developed a CBT-informed intervention for people with respiratory conditions and co-occurring symptoms of anxiety and depression, and she regularly delivers lectures and webinars for the NHS and industry, both nationally and internationally.

Dr Neil Stanley

Dr Neil Stanley

Advisor

Neil is an independent sleep expert, involved in sleep research for more than 40 years. He started his career at the Neurosciences Division of the RAF and subsequently became Director of Sleep Research at the University of Surrey. Neil has published 38 peer-review papers. He advises our research team and delivers lectures and webinars on various aspects of sleep for our NHS and industry partners and members of the public.

Key contacts

Collette McKenna

NHS Services

Those looking to find out more about our NHS services or to discuss our NHS referral process can contact our team by telephone or email.

tnu-tr.sleepstation@nhs.net

General Enquiries

Those looking for more information on the Sleepstation service can contact us by telephone or email.

support@sleepstation.org.uk
0333 800 9404

Dan Dixon

Wellbeing Services

Those looking for more information on our corporate wellbeing services can contact us by email using the contact information provided below.

wellbeing@sleepstation.org.uk

UK Head office

Service development

The Schoolhouse
12 Trinity Chare
Newcastle upon Tyne
NE1 3DF

Our NHS partners

Sleepstation’s NHS-commissioned services are delivered in partnership with Newcastle upon Tyne Hospitals NHS Foundation Trust.