Service launch handbook
We are committed to working closely with you to deliver an expert, fully supported, evidence-based sleep support service. Our goal is to proactively prevent and resolve sleep problems for your audience.
This handbook offers essential information for launching Sleepstation and serves as a reference as we work together with you to promote its benefits and positively impact lives in the months and years ahead.
The handbook covers key topics such as:
- what is Sleepstation and how does it work?
- how to access Sleepstation and what to expect
- promoting Sleepstation and user success stories.
Last updated: 19th November, 2024
Social images
We encourage you to spread the word about Sleepstation across active and relevant social media pages. We have provided a bank of images that can be shared on social media. Each image is sized for sharing on Facebook, X/Twitter, LinkedIn and Instagram so you can easily tailor your messaging to your preferred social media channels.
To help you get started, our Service launch handbook includes example content for social media posts which you can use or tweak. You’ll also find our official hashtags that you can use to increase your post visibility.
Website banners
Banners are an eye-catching alternative to plain text that give visibility and provide service promotion in locations that wouldn’t be suitable for text alone, and make efficient use of space on a page.
We have provided a bank of banners in various sizes to suit a range of website formats, as well as your own communication and marketing needs.
Logos
We have provided our icon and wordmark to make it easy for you to promote Sleepstation with our official branding.
There are detailed directions within the Service launch handbook, under ‘Sleepstation brand guidelines’, that outline how to use the assets appropriately.
The icon and wordmark should be applied consistently and correctly and must never be altered in any way. Please only use the original graphic files taken from the assets supplied.
Sleepstation journeys
Knowing what to expect from a wellbeing service can truly make the difference between a person deciding whether to engage with the service or not.
While we emphasise that the support our team of experts provide is unique to every user, our Sleepstation journey assets can help your audience understand exactly what a tailored journey of support might look like for them, through the positive experiences that other people have had through our support.
We would recommend this asset is well signposted and made easily available to your audience. Signposting could include on wellbeing and benefits intranet pages, along with your Sleepstation registration page.
TV screens
Digital assets are a common sight in many offices and you’ll often see them in high foot-traffic areas. With no print costs, ease and speed of set up and the ability to change your messaging frequently, you can keep your service promotion fresh and up to date with little effort.
We highly recommend the use of our digital assets on TV screens if you use them and have provided a number assets at a resolution that will maintain image quality when being displayed on digital screens.
Product shots
To help give your audience a visual reference of what Sleepstation looks like, and what to expect to find when they engage with our platform, we’ve provided a number of product shots.
We recommend you include product shots when promoting Sleepstation to help bring our support to life. You could feature product shots on your internal wellbeing and benefits intranet pages, within presentation slides or any other signposting you may be using.
Videos
Videos can offer an engaging and accessible alternative to written content. We recommend including videos on relevant intranet pages, to give your audience a quick overview of what to expect once they access support from Sleepstation.
Sleepstation promotional email examples
These emails are designed to introduce Sleepstation to your audience and encourage them to take advantage of the Sleepstation services. We’ve found success when these templates have been used in email awareness campaigns promoting Sleepstation so you might like to use or adapt these emails to raise awareness with your audience.
Seven examples are provided here.
Subject: Discover the power of great sleep with Sleepstation
Dear [Name],
We are excited to introduce Sleepstation, our new partner in promoting better sleep health. This service is available [your audience].
Quality sleep is crucial for your mental and physical health, and Sleepstation is here to help you achieve it.
Why choose Sleepstation?
- Personalised care: Receive tailored sleep plans and support from sleep coaches and sleep experts.
- Comprehensive support: Access a library of self-help tools, resources and expert advice.
- Proven results: 87% of insomniacs resolve their sleep problems with Sleepstation and 96% of users say they would recommend Sleepstation to friends and family.
No matter your sleep needs, Sleepstation provides the support and guidance to help you sleep better and feel better. Don’t miss out on this opportunity to improve your sleep and overall wellbeing.
This service is fully funded by [your organisation].
Create your free Sleepstation account today: [Insert your sign up page link]
Best wishes,
[Your Name]
[Your Position]
Subject: Unlock the benefits of better sleep with Sleepstation
Dear [Name],
Did you know that quality sleep is essential for your overall wellbeing and productivity? We are excited to announce our partnership with Sleepstation, a leading digital sleep clinic, to help you achieve better sleep and improve your health.
Why Sleepstation?
- Expert guidance: Access advice and support from real sleep experts.
- Personalised support: Tailored sleep plans to meet your unique needs.
- Comprehensive resources: Explore a wide range of self-help tools plus clinically-validated interventions.
Whether you’re looking to learn more about sleep, make small improvements to your sleep or need help with severe insomnia, Sleepstation is here to support you. Join us in prioritising your sleep health and experience the benefits of great sleep night after night.
This service is fully funded by [your organisation].
Create your free Sleepstation account today: [Insert your sign up page link]
Best regards,
[Your Name]
[Your Position]
Subject: Enhance your sleep knowledge with the Sleepstation Hub
Dear [Name],
We are excited to announce our partnership with Sleepstation, a leading digital sleep clinic, to help you enhance your sleep knowledge and improve your overall wellbeing.
Why join the Sleepstation Hub?
- Expert resources: Access a comprehensive library of self-help resources, guides and scientifically-backed sleep information.
- Personalised insights: Receive tailored advice and tips from sleep experts based on your sleep patterns and needs.
- Interactive tools: Use self-assessment tools and sleep diaries to track and improve your sleep habits.
Whether you’re looking to deepen your understanding of sleep or simply want to optimise your sleep routine, the Sleepstation Hub offers the support you need, all in one place. Join us in prioritising your sleep health and discover the benefits of great sleep.
This service is fully funded by [your organisation].
Create your free Sleepstation account today: [Insert your sign up page link]
Best regards,
[Your Name]
[Your Position]
Subject: Discover the benefits of better sleep with the Sleepstation Hub
Dear [Name],
Evidence shows that sleep quality profoundly impacts our daily lives. How we feel and function is directly tied to how well we sleep.
Everyone benefits from better sleep, which is why we’re partnering with Sleepstation to give you direct access to leading sleep experts.
Whether you want to understand more about sleep, make small improvements to your sleep or need help with severe insomnia, Sleepstation supports everyone.
Access the Sleepstation Hub for curated content from sleep and mental health experts, self-help resources, and self-assessment tools and downloadable advice for your friends and family.
Connect confidentially with sleep coaches and access clinically-validated interventions, including Sleepstation Sleep Therapy.
Create your free Sleepstation account today: [Insert your sign up page link]
Best regards,
[Your Name]
[Your Position]
Subject: Improve your sleep, improve your life with Sleepstation
Dear [Name],
We are thrilled to offer you access to Sleepstation, a digital sleep clinic designed to help you achieve better sleep and enhance your overall wellbeing. Sleep impacts every aspect of our lives, and we want to ensure you have the support you need to sleep well.
What does Sleepstation offer?
- Expert advice: Connect with sleep coaches and experts for personalised guidance.
- Evidence-based solutions: Benefit from clinically-validated interventions and self-help resources.
- Immediate access: No waiting lists — start improving your sleep today.
Whether you’re struggling with sleep issues or just want to optimise your sleep habits, Sleepstation provides the tools and support you need. Take the first step towards better sleep and a healthier life.
This service is fully funded by [your organisation].
Create your free Sleepstation account today: [Insert your sign up page link]
Kind regards,
[Your Name]
[Your Position]
Subject: Discover the power of great sleep with Sleepstation
Dear [Name],
We are excited to introduce Sleepstation, our new partner in promoting better sleep health. This service is available [the audience].
Quality sleep is crucial for your mental and physical health, and Sleepstation is here to help you achieve it.
Why choose Sleepstation?
- Comprehensive support: Access a library of self-help resources and expert advice.
- Personalised care: Receive tailored sleep plans and support from sleep coaches and experts.
- Proven results: 87% of insomniacs resolve their sleep problems with Sleepstation and 96% of users say they would recommend Sleepstation to friends and family.
No matter your sleep needs, Sleepstation provides the support and guidance to help you sleep better and feel better. Don’t miss out on this opportunity to improve your sleep and overall wellbeing.
This service is fully funded by [your organisation].
Create your free Sleepstation account today: [Insert your sign up page link]
Best wishes,
[Your Name]
[Your Position]
Subject: Unlock the secrets to better sleep with the Sleepstation Hub
Dear [Name],
We are thrilled to offer you access to the Sleepstation Hub, a digital platform designed to help you unlock the secrets to better sleep and enhance your overall well-being.
What does the Sleepstation Hub Offer?
- In-depth knowledge: Explore a wide range of articles, videos and guides on sleep science and best practices to improve and optimise all aspects of your sleep.
- Personalised support: Get tailored recommendations and tips from sleep coaches and sleep experts.
- Engaging content: Access interactive self-help tools and resources to help you understand the fascinating science of sleep.
Whether you’re curious about sleep in general or looking to refine your own sleep habits, the Sleepstation Hub provides the tools, knowledge and support you need. Take the first step towards better sleep and a healthier life.
This service is fully funded by [your organisation].
Create your free Sleepstation account today: [Insert your sign up page link]
Kind regards,
[Your Name]
[Your Position]